It may seem like it’s easy to cook up a good survey. You write up some questions about the topic of interest, program your survey, and send it out. Done! There’s just one problem. The survey data comes in and the data just doesn’t “taste” good. How can you make your survey better? Here are a few tips: 1. Target the right audience Before you launch your survey you need to ask yourself who you want to respond and how to best reach this audience. This seems pretty easy right? Yo